It’s strange to imagine that in this day and age, we are still suffering from poor mobile network signals in our homes and offices up and down the country. With networks boasting of the percentage coverage they have, it seems odd that so many people constantly complain that they’ve got just one bar, or the phone line keeps cutting out on them – usually when it’s most inconvenient for it to do so. However, Ofcom’s recently published annual Connected Nations report sheds a little light on this. To start off with, it quite surprisingly quotes that only 77% of the UK is covered by all four networks, and, as we already know, some customers aren’t able to get a good indoor 4G signal from any of these operators.

If you’re currently reading this on your phone via 4G, chances are you’re not in a rural area. Fewer signal masts across the countryside, compared with cities and urban areas, mean that the signal is often weaker in these rural areas. This might make mobile reception patchy and unreliable at best and in some remote areas there might be no coverage at all. The difference between network coverage in urban and rural areas is pretty significant, with 83% of urban offices and homes experiencing good 4G coverage, compared to just 41% in rural areas.

That’s a lot of calls people might be missing out on, or connections so spotty that shouts of ‘Can you hear me?’ are often heard as the phone owner moves about waving their mobile above their head to try to get in the right position for the signal to be good enough for a conversation. That’s probably not the impression you want to give if you’re in business. Having a weak, unreliable signal isn’t great for relationships, doing business, or creating a reputation for reliability.

Improvements are not reaching everyone

Philip Marnick, Ofcom’s Spectrum Group Director stated that: “Mobile coverage has improved across the UK this year, but too many people and businesses are still struggling for a signal. We’re particularly concerned about mobile reception in rural areas.”

Of course, Ofcom is working to improve signal quality and it’s reported that they might roll out a number of new airwaves – including the 700 MHz band and the 3.6 to 3.8 GHz band – but even this, whenever it happens, will still leave many people without the connection they need.

Threats to security

Cybersecurity has to be an important consideration for any business, and though you might imagine that mobile networks were more susceptible to attack, most incidents which threatened ‘resilience and security’ were actually interruptions to landline services. However, there was one incident that caused concern and that was the outage experienced by O2 in December.

A reliable and consistent network connection, wherever you are

Even if your workplace is in a rural location, it doesn’t have to mean you’ll need to get used to an unreliable mobile phone reception alongside all the negative impact this may cause your business.

Installing a signal booster can cut out those dropped calls and missed opportunities, amplifying signals by up to 1,000x, so that you can comfortably make calls from wherever you are in your office, warehouse or showroom. Consistent signal quality allows you to get on with the job at hand without worry.

To find out more about how a signal booster could benefit your business and why only one make of mobile signal boosting equipment meets Ofcom’s legal guidelines, whether you’re in town or out in the countryside, give us a call on 0203 887 9310.
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